Bob Bly, the man McGraw-Hill calls 'America's top copywriter.' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise.
He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. The legendary David Ogilvy says: "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."
The books, tapes and ebooks on this site are a collection of Bob Bly's best work on making money using direct and on-line marketing techniques. You will find none better. They all carry his guarantee of satisfaction.
There's one copywriting "secret" that makes me more money than any other.
And no, it's not the one about "write good headlines."
Or even the old standby, "know your customer."
Sure, those secrets matter. But without this little insight, you're nowhere.
Knowing what to charge for freelance copywriting services is the key to keeping busy, winning more jobs, and earning a six-figure income.
Now you can find out exactly what to charge for a sales letter ... landing page ... magalog ... white paper ... web site ... and dozens of other copywriting assignments - and how many words you have to write for each....
Dear Copywriter:
"How much do you charge?"
So many beginning - and even experienced - copywriters dread hearing those words.
You see, they know their potential client is probably talking to other copywriters.
So they are bidding for the project in a competitive situation, which means:
If they charge too much, they'll lose the job - and they won't get the work they so desperately want and need to stay busy and profitable. If they charge too little, they'll work their tails off for little financial reward ... and never hit their income target.
The secret to making more money as a copywriter ... author ... consultant ... speaker ... freelance writer ... independent contractor ... Internet marketer ... or in virtually any other business on Earth – is to become a highly paid specialist -- and pick a lucrative niche market with huge demand and limited competition.
Dear Friend:
For years, I’ve been telling small business owners, freelancers, and aspiring entrepreneurs the one simple secret I’ve used to make millions of dollars as a self-employed copywriter, author, consultant, speaker, author, and information marketer:
The quickest and easiest way to create greater demand -- and command higher fees -- is to become a specialist in a lucrative niche market with strong demand and limited competition.
Why does it pay to specialize in one or more niches?
Become a thought-leader in your industry ... and generate 2X the response from your marketing -- at half the cost ... by writing and giving away white papers and other valuable free content to your prospects.
Dear Marketer:
More and more companies today are marketing with white papers and other free content offers.
And for good reason:
Writing and publishing white papers is the quickest – and easiest – way to establish you or your company as a thought leader in your industry.
Today's prospects – both business and consumer – are hungry for useful content and proactively seek information when making purchase decisions. The proof is that 80% of business purchases begin with an online search, and U.S. corporations spent $358 billion on content last year.
Publishing and giving away useful content is a sure-fire way to build loyalty and goodwill with your prospects and customers. They view content and education as a value-added service provided by the premiere vendors who are not just peddling products but actually want to help their customers solve pressing business problems.
Become a Recognized Guru in Your Field ... Just by Saying a Few Simple Words!
Establish credibility, gain visibility, and create a huge demand for your products or services -- all by giving short talks at select meetings and conferences ...
Dear Marketer:
Has this ever happened to you?
You go to a conference or association meeting to network – to schmooze, make contacts, and, you hope, to get some new business.
You discover, to your displeasure, that your competition is also in attendance. Darn!
You try to target your best prospects and engage them in conversation – but they largely ignore you.
After all, they’ve attended mainly to hear the featured speaker – and learn his pearls of wisdom.
Much to your displeasure, you discover that the featured speaker for the event is none other than -- your biggest competitor!
Grudgingly, you sit through his speech, which strikes you as mainly obvious stuff and nothing special.
"I know more than this clown does," you think to yourself, "and I could have given a much better talk."
Make $100,000 or More This Year Writing Fundraising Letters for Nonprofit Clients Nationwide
Nearly 1.5 million nonprofit organizations in the U.S. raised $295 billion in donations last year ... and freelance copywriters are urgently needed to help them raise even more this year.
Dear Copywriter (or Aspiring Copywriter):
Does writing for nonprofits sound like – well, sound like there wouldn't be much profit in it for you?
That's a common assumption ... and it's totally wrong.
My colleague, JH, told me he earned $400,000 last year writing fundraising letters for nonprofits clients – and he writes only a few hours a day.
Yes, there is little or no money in writing fundraising letters for small local nonprofits, which have limited budgets and plenty of volunteers willing to do anything for free.
But the big national nonprofits – everything from Covenant House to the North Shore Animal League – have staffs of well-paid marketing managers who pay their freelance copywriters handsomely to craft sales letters that support their causes, promote their message, and bring in a flood of donations.
"Listen to these copywriting secrets tonight -- and write killer, control-beating copy tomorrow!"
Gain the copywriting skills - and master the persuasion tactics -- you need to write a steady stream of winning promotions that can send your response rates soaring ... and your sales through the roof! Click here to get the full details!
Do you feel chained to your desk - at a job you don't like - by the reality of having to earn money?
Most of us trade our time for money.
We may make a very nice living doing that ... but we are never truly free as long as we punch a time clock - or have a boss telling us what to do.
We have to get up early in the morning every day ... commute in the cold and dark ... and put in long hours making money for someone else.
But now, Bob Bly has discovered a safe, sure-fire way for you to completely retire - within 18 to 24 months from today - even if you haven't saved a dime for retirement.
In his new audio program, "The Internet Marketing Retirement Plan," Bob will show you how he did it.
Wouldn't you like to be in a position where you can do anything you want each day - rather than having to get up early and commuting to work every morning?
We all know that business is incredibly competitive today. It's important to be good at your craft and deliver superior service, but these things alone are no longer enough to ensure your continued success.
Those who make the most money in any field, industry, or profession are not necessarily those who have the most knowledge, are most experienced in their craft, or sell the highest quality service. No, those who make the most money, charge the top fees, and are constantly in demand are those who are best at selling and marketing themselves!
It doesn't matter what you are selling - professional, creative, trade, or technical services - or what your profession is. Bob Bly’s 5-step Selling Your Services process is packed with business-building selling techniques that will enable you to gain the selling skills you need to be more confident in selling, enjoy it more, generate a flood of leads and inquiries for your services, stand out from your competition, and get more and better clients to hire you, more often, for bigger fees.
Now YOU can increase your personal income $100,000 to $200,000 a year or more - simply by becoming much more effective at selling your services to potential clients, at the fees you want to charge.
For more information, on this audio program, combined with 2 FREE BONUS CD’s, click below now: Sell Your Service
Become much more famous in your niche or industry than you are right now. Move to the top of your profession – in demand for your product or service, status, prestige, and income.
In Bob Bly’s new program, “Become an Instant Guru,” he shares with you proven, utterly pragmatic methods you can use to quickly and easily become the recognized authority in your field ... starting in as little as 90 days!
“Become an Instant Guru” has been completely updated and professionally recorded on 5 long-playing CDs (and look for a sixth FREE bonus CD inside when your package arrives!). There’s no lengthy manual to read or boring workbook to complete. You can master the entire “instant guru” process ... in about a week ... while listening in your car as you drive to and from work each day. It’s that easy!
Make $100,000 a Year or More as a Freelance Writer Working at Home ... and Have the Time of Your Life Doing It! In Bob Bly’s new writer’s manual, Write and Grow Rich, he shares dozens of his best strategies -- proven, utterly pragmatic methods you can use to quickly and easily start and run your own $100,000-a-year freelance writing business.
This writer’s “coaching service” valued at over $2000, can be yours now for only $29.
In this just-released program “Ultimate Direct Response Secrets,” a top Internet marketer and a veteran direct mail copywriter -- Fred Gleeck and Bob Bly -- share their combined 4 decades of marketing experience to enable you to increase your marketing response rates as never before.
In Part I of “Ultimate Direct Response Secrets,” Bob Bly, who has been paid millions of dollars during his career to write promotions for Phillips Publishing, Boardroom, Nightingale-Conant, Institutional Investor, and dozens of other companies, shares with you the “best of the best” of his arsenal of proven direct response techniques.
Next, in Part II of “Ultimate Direct Response Secrets,” Fred Gleeck – known to tens of thousands of marketers as “The King of Content” and “The Product Guru” -- shows how the Web can drastically reduce your marketing costs while multiplying your sales.
In all, you’ll get dozens of powerful marketing tactics and tips – professionally recorded on 5 long-playing CDs, plus 3 bonus CD’s for a total of 8 in all.
Who knows "the world's best-kept copywriting secrets"?
The world's best copywriters, of course.
Men and women like the legendary Herschell Gordon Lewis ... Ted Nicholas ... Yanik Silver ... Gary Bencivenga ... Bob Serling ... Ivan Levison ... George Duncan ... David Deutsch ... Clayton Makepeace ... Andrew Linick and Carl Galletti.
Normally, to get their copywriting secrets, you have to search the Internet ... find their Web sites ... spend hundreds or thousands of dollars to purchase their products ... and spend days or weeks reading their material, listening to their audio programs, or watching their videos.
In some cases, you have to pay thousands of dollars ... and travel many miles ... to spend days soaking up their secrets at their Boot Camps.
But now there's a shortcut that can save you time and money - while selectively giving you the best and most powerful copywriting secrets from these top pros. Click here to learn more about the "The World's Best-Kept Copywriting Secrets"
Thousands of businesses – large and small – are eager to pay you $1,000 a day or more to advise them on how to improve their marketing results. At last, here’s a complete step-by-step program to help you start … or jump-start … your career as an independent marketing consultant earning six figures a year!
Get the full details on this great program by clicking here: Marketing Consultant
Double or Triple Your Freelance Writing Income This Year – Without Raising Your Fees! It’s simple: write faster … get more work done in less time … and earn $100,000+ a year as a busy, in-demand freelance writer.
Learn more on how you can become a better copywriter by clicking here: Super Productive Writer
Why pay a big NYC PR firm $30,000 to $120,000 or more when you can make yourself rich and famous with a “do-it-yourself” PR campaign? It costs less than $100 to get started. And, we guarantee you can generate at least $10,000 – more than 100 times the cost of our program -- in new leads, customers, and sales … or your money back!
Get the details on being a PR pro by clicking here: Do It Yourself PR
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